Dollar General headquarters, located at 100 Mission Ridge in Goodlettsville, Tennessee, is the command center for one of America’s most widespread discount retailers. Coordinating everything from product management to service offerings, the headquarters is where strategy turns into the everyday savings you see in stores. For direct inquiries, contact (615) 855-4000. This article delves into the headquarters’ operations, leadership, and impact on Dollar General’s success.

Headquarters100 Mission Ridge, Goodlettsville, TN 37072, United States
Corporate office100 Mission Ridge, Goodlettsville, TN 37072, United States
LocationGoodlettsville, TN, USA: 100 Mission Ridge, Goodlettsville, TN 37072
Address100 Mission Ridge, Goodlettsville, TN 37072, United States
Corporate number1-615-855-4000
Customer service phone number1-800-678-9258

Dollar General Headquarters: A Comprehensive Overview

Exterior view of Dollar General Headquarters building

The nerve center of Dollar General Corp, its Corporate Headquarters, is located in the heart of Goodlettsville, Tennessee. This crucial location serves as more than an administrative hub, but a vibrant center of activity where the company’s broad spectrum of products and services is managed. From consumables to seasonal products, home goods to apparel, everything that makes a Dollar General store a haven for value-oriented customers is managed here.

However, the offerings extend beyond just physical products. With the rise of digital commerce, Dollar General has kept pace by offering services like gift cards and free home delivery, all coordinated from its headquarters. So, whether you’re shopping in-store or online, you’re experiencing the result of meticulous planning and execution carried out at the Dollar General headquarters.

Location and Address Details

The Dollar General headquarters can be found at 100 Mission Ridge, Goodlettsville, TN. This location serves as the central operating base, coordinating operations across all Dollar General stores. With a prime location that facilitates efficient operations, the headquarters is an integral part of Dollar General’s success, underscoring its commitment to value and convenience for its customers.

Contact Information

Dollar General values clear and effective communication, be it with customers, media, or potential employees. That’s why they’ve made it easy to get in touch with various departments at the headquarters. The main contact number for the corporate headquarters is (615) 855-4000, providing direct access to the heart of Dollar General’s operations.

Need to reach out to a specific department? No problem. Here are the contact details for different inquiries:

  • Media inquiries: [email protected]

  • Customer service: [email protected] or 1-800-678-9258

  • Advertising inquiries: [dedicated contact number]

  • HR inquiries: [careers page or dedicated phone line]

  • Sponsorship requests: [corporate office’s phone number]

Dollar General Corporation, always looking to create forever pals and bring sweet smiles, is open to collaboration and partnerships, including opportunities with Dollar General Market.

The Leadership Team: Key Figures at Dollar General

Dollar General’s operations are guided by a leadership team, diverse and dedicated in equal measures. This group of seasoned professionals, led by CEO Jeff Owen, are the drivers of Dollar General’s growth and innovation. CFO Kelly Dilts, along with a robust Board of Directors, provides the strategic guidance that keeps Dollar General at the forefront of the discount retail sector.

Executive Management

Upon the retirement of Todd Vasos, Jeff Owen assumed the CEO role, accompanied by his extensive experience and dedication to Dollar General’s mission of service to others. Supporting him in steering Dollar General’s operations is CFO Kelly Dilts, who took over after John Garratt’s retirement. Her financial acumen and strategic insights are instrumental in keeping Dollar General financially robust and ready for growth.

The executive management team is further strengthened by Rod West, who serves as the Executive Vice President of Global Supply Chain. His role is crucial in overseeing the operations of distribution centers and the private fleet, ensuring that Dollar General’s products reach its network of stores efficiently.

Adding to this dynamic team is Chad Fox, who as Senior Vice President and Chief Marketing Officer, brings his expertise in digital operations, further enhancing Dollar General’s digital presence and customer engagement.

Board of Directors

The Board of Directors at Dollar General comprises a diverse blend of experience and expertise, charting the path to sustainable growth for the company. Holding the position of Chairman of the Board is Michael Calbert, who brings his extensive experience in the retail industry to Dollar General. Warren Bryant, a seasoned veteran in the retail sector, serves as a director, lending his insights and knowledge to the company’s strategic decisions.

The board of Dollar General boasts of members like:

  • Ana Chadwick

  • Patricia Fili-Krushel

  • Timothy McGuire

  • David Rowland

  • Debra Sandler

  • Ralph Santana

Each member brings unique experiences and perspectives to the table. Their collective wisdom and leadership play a critical role in shaping Dollar General’s growth trajectory, ensuring that the company remains a trusted name in the discount retail sector.

Dollar General Brands: Offering Value and Convenience

Assortment of Dollar General private label brands

Entering a Dollar General store or browsing online, you’re greeted with an extensive selection of products from both private label and national brands. Dollar General offers a mix that caters to every customer’s needs and budget, including:

  • Clover Valley

  • DG

  • Smart & Simple

  • Coca Cola

  • PepsiCo

  • General Mills

Private Label Brands

A significant part of Dollar General’s brand offering is its private label brands. These include Clover Valley, DG, and Smart & Simple, each providing customers with quality products at excellent value. Take Clover Valley, for example. Launched in 2009, this brand has expanded its product range to over 600 items, including food products and household essentials. In 2023 alone, Clover Valley added over 100 new items to its portfolio, ensuring that customers always find something new and exciting on their shopping trips.

But offering a wide range of products isn’t enough. Dollar General is committed to maintaining high quality across its private label brands. This commitment was recognized with four Private Label Manufacturers Association (PLMA) Salute to Excellence Awards in 2023, awarded to items like Clover Valley® Lobster Bites and other exclusive products. These awards are a testament to Dollar General’s commitment to quality and consumer trust in its private label brands.

National Brands

Complementing the private label brands are trusted national brands that customers know and love. Dollar General stores stock popular national brands like America’s most trusted brands:

  • Coca Cola

  • PepsiCo/Frito-Lay

  • General Mills

  • Hershey

  • J.M. Smucker

  • Kraft

  • Mars

  • Nestlé

  • Procter & Gamble

  • Unilever

By offering beauty aids, seasonal items, alongside its private label products and cleaning supplies, Dollar General provides customers with a wide range of choices, ensuring that they find what they’re looking for at a price they’ll love.

Community Initiatives and Social Responsibility

Children reading books in a library supported by Dollar General Literacy Foundation

Apart from striving to provide value and convenience to its customers, Dollar General also actively contributes to the communities it operates in. Through various grant programs, Dollar General supports initiatives that enhance education and development in these communities. The company’s focus on literacy and education is particularly notable, with support extended to programs that:

  • Improve learning opportunities and outcomes for students of all ages

  • Provide resources and materials for schools and libraries

  • Offer scholarships and financial aid for higher education

By investing in education, Dollar General is making a positive impact on the communities it serves.

Furthermore, Dollar General is open to supporting nonprofit organizations that align with its mission. These organizations can submit a formal request to Dollar General for donations, further cementing the company’s commitment to contributing positively to the communities it operates in.

Dollar General Literacy Foundation

The Dollar General Literacy Foundation plays a pivotal role in the company’s community outreach initiatives. Its mission is to support programs that help individuals of all ages improve their literacy rates and achieve their educational goals. Since its inception, the Foundation has donated over $238 million to literacy organizations operating in the communities where Dollar General stores are located.

The Foundation’s grant programs support nonprofit organizations that provide literacy services, enabling them to reach more individuals and make a bigger impact. This commitment to promoting literacy and education exemplifies Dollar General’s broader commitment to serving the communities it operates in and contributing to their growth and development.

Environmental Sustainability Efforts

Alongside its educational and community projects, Dollar General is also mindful of the environmental impact of its operations. The company has been called upon to prepare a sustainability report outlining its strategies to reduce its environmental footprint. These strategies include reducing greenhouse gas emissions, eliminating toxic materials from the supply chain, and enhancing recycling efforts.

By adhering to the Global Reporting Initiative’s (GRI) Sustainability Reporting Guidelines, Dollar General aims to define its sustainability agenda and review its policies, practices, and metrics accordingly.

Expansion and Growth: New Locations and Distribution Centers

Expansion plans for new Dollar General store locations

Demonstrating its success and dedication to reach more customers, Dollar General consistently expands its network of stores. The company has announced plans for approximately 2,385 real estate projects for the fiscal year 2024, including around 800 new store openings. This expansion includes the rollout of around 30 new pOpshelf stores and 15 new stores in Mexico, demonstrating Dollar General’s aggressive growth strategy.

The headquarters serves a key role in facilitating this expansion. It is responsible for:

  • Optimizing Dollar General’s distribution network, with a focus on automation and enhanced inventory demand forecasting

  • Ensuring that each store, new or existing, is stocked with the right products at the right time

  • Providing customers with the value and convenience they’ve come to associate with Dollar General.

Store Openings

In the fiscal year 2024, Dollar General plans to open about 800 new locations. This follows the company’s announcement to open 1,050 new stores in the fiscal year 2023, which ends in February 2024. While the expansion plan for 2024 indicates a modest slowdown in the pace of store openings, it’s still a clear sign of Dollar General’s commitment to growth and serving more customers.

Distribution Center Developments

In line with its store expansion, Dollar General is also enhancing its logistics infrastructure with new distribution centers. The company has announced plans to build new distribution centers in North Little Rock, Arkansas; Aurora, Colorado; and Salem, Oregon. Each new distribution center spans approximately one million square feet, reflecting Dollar General’s investment in its logistics infrastructure.

The North Little Rock center is a dual facility combining ambient and DG Fresh supply chain networks, with an expected completion by late 2023. The Aurora center will focus on traditional distribution functions, while Salem will have a dual distribution function akin to North Little Rock. Dollar General’s investments in these centers amount to a combined approximate investment of $480 million, demonstrating the company’s commitment to efficient and effective logistics management.

Furthermore, the creation of these new distribution centers by Heartland Farms is expected to provide up to 1,100 career opportunities once they are operating at full capacity, contributing to local economies in a significant way.

Awards and Accolades: Recognizing Excellence in Retail

Dollar General’s unwavering dedication to quality, value, and growth has garnered much recognition. The company has received numerous awards and accolades that recognize its excellence in the retail sector. From the PLMA’s Salute to Excellence Awards that celebrate its trusted and leading brand status to industry awards recognizing its innovative employee training initiatives, Dollar General’s commitment to excellence is recognized and celebrated.

Industry Awards

In 2021, Dollar General was inducted into the Training Top 100 Hall of Fame, acknowledging the company’s outstanding employee training initiatives. In 2023, the company received the Training Magazine’s Hall of Fame Best New Training Initiative award, demonstrating a commitment to innovative training practices. Indeed, Training Magazine ranked Dollar General among the top training programs for an impressive nine consecutive years from 2012 to 2020.

These accolades from Training Magazine showcase Dollar General’s sustained excellence in retail training, enhancing employee skills and customer service.

Employee Recognition

Dollar General values and acknowledges the dedication and contributions of its employees towards the company’s success. The company has received Best Practice Standards Awards from Recognition Professionals International, highlighting its efforts in employee recognition programs. In 2017, Dollar General received the TIPS Award of Excellence for its employee training on the responsible sale of alcohol and tobacco products, showcasing the company’s commitment to responsible business practices.

The company’s commitment to employee well-being is also recognized. In 2023, Dollar General was ranked #1 on Tennessee’s Healthiest Employers List, moving up from its previous rankings. This ranking evidences Dollar General’s commitment to fostering a supportive and health-conscious workplace, ensuring that employees can bring their best selves to work every day.


From its headquarters in Goodlettsville, Tennessee, Dollar General continues to deliver value and convenience to its customers through a mix of private label and national brands. Guided by a diverse and experienced leadership team, the company is committed to community initiatives, environmental sustainability, and continuous growth. With numerous awards and accolades recognizing its excellence in retail, Dollar General remains a trusted name in the discount retail sector. As we wrap up our tour of the Dollar General headquarters, one thing is clear – Dollar General is more than just a discount retailer. It’s a community partner, an environmental steward, and a champion of growth, committed to serving its customers and communities.

Frequently Asked Questions

Who are the CEOS of Dollar General?

The CEO of Dollar General is Todd Vasos. He served as CEO from June 2015 to November 2022 before transitioning to Senior Advisor prior to retiring in April 2023.

Where is Dollar General’s corporate headquarters located?

Dollar General’s corporate headquarters is located at 100 Mission Ridge, Goodlettsville, Tennessee, USA.

Who are the key figures in Dollar General’s leadership team?

The key figures in Dollar General’s leadership team are CEO Jeff Owen, CFO Kelly Dilts, and Executive Vice President of Global Supply Chain Rod West, along with a diverse and experienced Board of Directors.

What brands does Dollar General offer?

Dollar General offers a variety of brands including private label brands like Clover Valley, DG, and Smart & Simple, and national brands like Coca Cola, PepsiCo, General Mills, Hershey, Kraft, Mars, and Procter & Gamble.

What community initiatives does Dollar General support?

Dollar General supports community initiatives through grant programs and the Dollar General Literacy Foundation, aiming to enhance education and development in the communities it serves. These initiatives are focused on supporting literacy and education.