Subaru Headquarters

Subaru headquarters in the United States means Subaru of America, Inc. (SOA), the company that imports, distributes, and supports every Subaru sold here. It is based at One Subaru Drive, Camden, NJ 08103 — a purpose-built campus that opened in 2018 after more than three decades in nearby Cherry Hill. The global parent, Subaru Corporation, is headquartered in Tokyo. Below you will find the current corporate office address, the verified customer service phone numbers, the ways to reach Subaru online, and the escalation path that works when a retailer cannot fix your problem.

Subaru Headquarters Location and Contact Information

Subaru of America, Inc. is headquartered at One Subaru Drive, Camden, NJ 08103, on the Camden waterfront side of the Delaware River across from Philadelphia. The company confirmed the address on its own corporate information page, and the same address appears in the legal notices on subaru.com. The 250,000-square-foot headquarters opened with a grand opening ceremony on April 27, 2018, and employees moved in that May, consolidating staff from four sites — including the old Cherry Hill headquarters the company had occupied since October 1986 — onto a single campus. A second building on the campus, the National Service Training Center, houses service training and product engineering.

Keep in mind that the Camden campus is an executive and administrative office, not a dealership or service center. You cannot buy a car, order parts, or get warranty work done there, and walk-in customer service is not offered. The general switchboard, 856-488-8500, is published on Subaru’s media site for corporate and press matters; owners with a vehicle question should use the Customer Advocacy line listed below instead. For sales, service, and parts, Subaru sells exclusively through a network of about 640 independently owned retailers, which you can locate on subaru.com.

Phone Contacts

Subaru of America publishes a short list of phone lines, and each one covers a different job. These numbers come from Subaru’s official customer self-service portal and its connected services support page:

• Customer Advocacy Department (general customer service, warranty, complaints): 1-800-782-2783 (1-800-SUBARU3) — Monday to Thursday 8:00 AM to 8:00 PM ET, Friday 10:30 AM to 5:00 PM ET, Saturday 8:30 AM to 5:00 PM ET, closed Sunday
• Subaru Roadside Assistance (jump-starts, tows, flat tires, lockouts): 1-800-261-2155 — the same number is used to extend or purchase roadside coverage
• MySubaru Customer Care (connected services, STARLINK subscriptions, Stolen Vehicle Recovery activation): 1-855-753-2495
• MySubaru mobile app help: 1-800-782-2783 (handled by the main customer support line)
• In-vehicle AT&T Wi-Fi hotspot activation: 1-866-595-1625 (an AT&T line, listed on Subaru’s support page)
• Corporate switchboard, Camden: 856-488-8500 — corporate and media matters only, not customer service

Before you call the Customer Advocacy line, have your 17-digit VIN, current mileage, and the name of the retailer you have been working with. Subaru opens a case number on the first call, and quoting that number on every follow-up keeps the history together.

Customer Service and Support Channels

Phone is not the only way in. Subaru runs a dedicated self-service portal at contactus.subaru.com with a searchable knowledge base and an “Email Us” form that creates a written case with the Customer Advocacy Department — the best route when you want a paper trail. The MySubaru app and website handle the ownership side: service history, maintenance schedules, recall lookups by VIN, and, on STARLINK-equipped vehicles, remote lock, vehicle locator, and subscription management.

On social media, Subaru of America is active as @subaru_usa on Instagram and @subaruofamerica on Facebook and TikTok, with video content on its YouTube channel. Those accounts are marketing channels rather than case-handling desks, so use them for quick public questions and move to the phone or email form for anything involving your VIN. One practical tip: the Customer Advocacy line opens at 8:00 AM ET Monday through Thursday, but on Friday it does not open until 10:30 AM and it is closed on Sunday, so a weekday-morning call early in the week is the most reliable way to avoid a queue.

Mailing Address for Written Complaints and Legal Notices

Subaru does not publish separate department P.O. boxes for consumer correspondence; written complaints, warranty disputes, and legal notices all go to the Camden headquarters. The company’s own terms and conditions direct formal notices to the address below, and it is the same address you would use for a certified letter to the corporate office. Lease and loan payments go to your finance company at the address printed on your statement, not to headquarters.

Company Background

Subaru of America was founded on February 15, 1968 by two American entrepreneurs, Malcolm Bricklin and Harvey Lamm, who began by importing the tiny Subaru 360 microcar. The company was officially established in Bala Cynwyd, Pennsylvania, moved to Pennsauken, New Jersey in 1970, and settled in Cherry Hill in 1986 before building the Camden campus. Subaru’s 50th-anniversary release tells the full story. Today SOA is an indirect wholly owned subsidiary of Subaru Corporation and is guided by the Subaru Love Promise, the company’s community and customer commitment; over the past 20 years SOA and its foundation report donating more than $357 million to charitable causes.

The parent, Subaru Corporation, was formed on July 15, 1953, when five Japanese companies merged to create Fuji Heavy Industries; it adopted the Subaru Corporation name in 2017. It trades on the Tokyo Stock Exchange Prime Market under securities code 7270, and reported 37,866 consolidated employees at the end of fiscal 2025. The United States is by far its largest market: Subaru of America sold 643,591 vehicles in 2025, down 3.6 percent from 2024, with the Crosstrek posting its best year ever at 191,724 sales. Through August 2026 the company had sold 423,822 vehicles year to date, with August itself up 1.3 percent, according to its monthly sales releases.

Leadership

Yoichi Hori has been Chairman and Chief Executive Officer of Subaru of America since April 1, 2025, succeeding Tadashi “Tady” Yoshida, who returned to Subaru Corporation to lead its new Global Sales and Marketing Strategy Office. Hori joined Subaru Corporation as an engineer in 1996 and previously ran the parent’s CTO Strategy Office. Jeff Walters is President and Chief Operating Officer, the company’s second-ranking executive and the voice of most of its sales announcements. At the parent company in Tokyo, Atsushi Osaki has served as Representative Director, President and CEO of Subaru Corporation since June 2023. Subaru of America is a New Jersey-based company; if you need to confirm its registered agent or filing status, our New Jersey business search guide explains how to look up corporate records in the state.

Key Office Locations

Camden is the administrative heart of Subaru in the U.S., but the vehicles themselves come from Indiana. Subaru of Indiana Automotive, Inc. (SIA) at 5500 State Road 38 East, Lafayette, IN 47905 is Subaru’s only vehicle assembly plant outside Japan; it opened in 1987, builds the Ascent, Crosstrek, and Forester for North America, and employs more than 6,500 associates. Subaru calls it a zero-landfill plant and the first U.S. auto plant designated a backyard wildlife habitat by the National Wildlife Federation. Businesses dealing with the plant can verify its registration through our Indiana business search guide. Models not built in Lafayette are imported from Subaru Corporation’s plants in Gunma Prefecture, Japan. Globally, Subaru Corporation is headquartered in the Ebisu Subaru Building in Shibuya, Tokyo.

Dealing with Customer Complaints

Start at the retailer, because the retailer performs the repair and Subaru’s warranty process runs through it. If the service manager cannot resolve the issue, call the Customer Advocacy Department at 1-800-782-2783 or submit the email form at contactus.subaru.com, and note the case number. Customer Advocacy can involve a district service manager, authorize goodwill repairs, and coordinate a second opinion at a different retailer. If the case stalls, put the complaint in writing to Subaru of America, One Subaru Drive, Camden, NJ 08103, quoting the case number, VIN, and the outcome you are asking for — written complaints to headquarters are logged and routed back to the escalation team with a record attached.

For anything that could be a safety defect — brakes, steering, airbags, unintended acceleration, fire risk — also report it to the National Highway Traffic Safety Administration online or through the Vehicle Safety Hotline at 888-327-4236. NHTSA does not resolve individual disputes, but its complaint database is what triggers investigations and recalls, and a recall turns a paid repair into a free one. For non-safety issues such as advertising, financing, or a retailer’s sales practices, the Federal Trade Commission and your state attorney general take complaints. Finally, every state has a lemon law covering repeated warranty failures on new vehicles, and Subaru’s warranty booklet describes a dispute-resolution program you can use before going to small-claims court.

Summary

Subaru of America’s headquarters is at One Subaru Drive, Camden, NJ 08103, in a campus the company opened in 2018 after leaving Cherry Hill. For owners, the number that matters is 1-800-782-2783 (1-800-SUBARU3) for the Customer Advocacy Department, with 1-800-261-2155 for roadside assistance and 1-855-753-2495 for STARLINK connected services; the corporate switchboard at 856-488-8500 is for business and media matters. Escalate in writing to Camden, and to NHTSA for safety concerns. Looking for another company’s corporate contacts? Browse our other headquarters guides.

Frequently Asked Questions

Where is Subaru’s headquarters located?

Subaru of America, Inc., the U.S. arm, is headquartered at One Subaru Drive, Camden, NJ 08103. The global parent, Subaru Corporation, is headquartered in the Ebisu district of Shibuya, Tokyo, Japan.

What is Subaru’s customer service phone number?

Call the Customer Advocacy Department at 1-800-782-2783 (1-800-SUBARU3), Monday to Thursday 8 AM to 8 PM ET, Friday 10:30 AM to 5 PM ET, and Saturday 8:30 AM to 5 PM ET. Roadside assistance is 1-800-261-2155.

Who is the CEO of Subaru?

Yoichi Hori is Chairman and CEO of Subaru of America, a role he took on April 1, 2025, with Jeff Walters serving as President and COO. Atsushi Osaki is President and CEO of the parent company, Subaru Corporation, in Japan.

Who owns Subaru?

Subaru of America is an indirect wholly owned subsidiary of Subaru Corporation, a publicly traded Japanese company listed on the Tokyo Stock Exchange under code 7270. Subaru Corporation was founded in 1953 as Fuji Heavy Industries.

How do I file a complaint with Subaru corporate?

Call Customer Advocacy at 1-800-782-2783 or use the email form at contactus.subaru.com to open a case, then write to Subaru of America, One Subaru Drive, Camden, NJ 08103 if it is not resolved. Report safety defects to NHTSA at nhtsa.gov or 888-327-4236.

Did Subaru move its headquarters?

Yes. Subaru of America moved from Cherry Hill, New Jersey, its home since 1986, to a new $118 million headquarters at One Subaru Drive in Camden, which held its grand opening on April 27, 2018.