Under Armour headquarters has a new address. In late 2024 the sportswear company moved out of its longtime Tide Point campus at 1020 Hull Street and into a purpose-built global headquarters at 101 Performance Drive, Baltimore, MD 21230, in the Baltimore Peninsula district of South Baltimore. Below you will find everything you need to reach the company: the current corporate office address, the customer service phone number and its hours, the live chat, text and email options, and the steps that actually work when you need to escalate a complaint.
| Headquarters | 101 Performance Drive, Baltimore, MD 21230, United States |
| Corporate office | Under Armour, Inc., 101 Performance Drive, Baltimore, MD 21230-2080 (no returns or customer service processed here) |
| Former headquarters | 1020 Hull Street, Baltimore, MD 21230 (Tide Point campus in Locust Point; headquarters relocated in late 2024) |
| Customer service phone number | 1-888-727-6687 (1-888-7-ARMOUR), Monday to Sunday, 8 a.m. to midnight ET |
| Armour Access (formerly UA Rewards) | 1-877-267-1894, Monday to Sunday, 8 a.m. to midnight ET |
| Corporate switchboard | (410) 468-2512 (registrant’s number on SEC filings; not a customer service line) |
Under Armour Headquarters Location and Contact Information
Under Armour, Inc. is headquartered at 101 Performance Drive, Baltimore, MD 21230. The address is recent: the cover page of the company’s latest quarterly report to the SEC lists 101 Performance Drive as the principal executive office, replacing the 1020 Hull Street address that appeared on filings through 2024. Employees began moving into the new building in November 2024, the flagship store on the ground floor opened on December 7, 2024, and the company marked the campus’s grand opening with a week of events in September 2025. The five-story, roughly 280,000-square-foot building is one of Baltimore’s first mass-timber office buildings and sits beside an NCAA-regulation track-and-field stadium that doubles as a product-testing ground and a venue for city school teams.
Keep in mind that the corporate office is an executive location, not a customer service center — returns, refunds and order questions are not handled at headquarters. The one exception on the campus is retail: the 24,000-square-foot UA Brand House at 101 Performance Drive is a regular store with walk-in hours. Under Armour still owns its former Tide Point offices at 1020 Hull Street, which it says it is “continuing to evaluate potential options for,” so you may still see the old address in older directories. Use 101 Performance Drive for any correspondence.
Phone Contacts
Under Armour keeps its phone menu short: one number for shoppers and one for its loyalty program. Both are published on the company’s official contact support page, which also lists any holiday hour changes:
- Customer service (orders, returns, products): 1-888-727-6687 (1-888-7-ARMOUR) — Monday to Sunday, 8 a.m. to midnight ET
- Armour Access (formerly UA Rewards) loyalty program: 1-877-267-1894 — Monday to Sunday, 8 a.m. to midnight ET
- Text support: text SUPPORT to +1 (833) 550-3938 — Monday to Saturday, 8 a.m. to 8 p.m. ET
- Wholesale account inquiries: 888-828-1547 (for retailers applying to carry the brand, not consumers)
- Corporate switchboard: (410) 468-2512 — the number Under Armour lists on its SEC filings; expect a switchboard, not a support agent
Customer Service and Support Channels
Phone is not the only way in, and for order tracking it is rarely the fastest. The Under Armour Help Center at help.underarmour.com has a red Chat button in the bottom-right corner that connects to a live agent seven days a week, 8 a.m. to midnight ET — the same hours as the phone line. Text messaging works on a slightly shorter schedule (Monday to Saturday, 8 a.m. to 8 p.m. ET): send the word SUPPORT to +1 (833) 550-3938 to start a conversation. The Help Center also has a “Track Order” tool and a support contact form; Under Armour says to expect a reply to the form within a few days, and to call instead if the matter is urgent. The company’s corporate contact page also publishes a general customer service mailbox, [email protected].
On social media, the brand is active as @UnderArmour on X and Facebook, but public posts are the wrong place for order numbers or account details — use chat or the form for anything that needs a lookup. If you prefer face-to-face help, Under Armour operated 443 Brand and Factory House stores as of March 31, 2026, including 198 in North America; the store locator on underarmour.com lists hours and addresses. One practical tip: the phone and chat lines open at 8 a.m. ET every day, and the first hour of the morning or the late evening typically has the shortest queues.
Corporate, Media and Wholesale Contacts
Under Armour does not publish separate mailing addresses for payments or claims — consumer business runs through the online store and the Help Center — but its Contact UA page does list a handful of department contacts that are useful for non-shoppers:
| Corporate headquarters (correspondence) | Under Armour, Inc., 101 Performance Drive, Baltimore, MD 21230-2080 |
| Customer service email | [email protected] |
| Media relations (press only) | [email protected] |
| Wholesale partnerships | 888-828-1547 |
| Help Center | help.underarmour.com — chat, text, contact form and order tracking |
Company Background
Kevin Plank founded Under Armour in 1996, at age 23, working out of his grandmother’s basement in the Georgetown neighborhood of Washington, DC. A former University of Maryland football player tired of changing sweat-soaked cotton T-shirts, he designed a snug synthetic shirt that wicked moisture — prototype #0037 — and sold it out of the trunk of his car up and down the East Coast. By 1998 the company had outgrown the rowhouse and moved to a headquarters and warehouse in Baltimore, the city it has called home ever since. Under Armour went public on November 17, 2005, and its stock doubled on the first day of trading.
Today Under Armour sells performance apparel, footwear and accessories under trademarks including HeatGear, ColdGear and HOVR, through wholesale accounts, its own stores and e-commerce, with North America accounting for roughly 58% of sales. The company reported net revenues of about $4.97 billion for fiscal 2026 (the year ended March 31, 2026), down 3.8% from the prior year as it works through a multi-year restructuring, and employed approximately 14,100 people worldwide, about 10,100 of them in its Brand and Factory House stores. Two long-running side ventures are now gone: the MapMyFitness app platform was sold in fiscal 2025, and in November 2025 Under Armour and Stephen Curry agreed to separate the Curry Brand, ending a 13-year partnership so the company could focus on its core brand.
Leadership
Kevin Plank has served as President and Chief Executive Officer since April 2024, when he returned to the top job after four years as Executive Chair and Brand Chief; he was previously CEO from the company’s founding in 1996 until 2019. Plank also holds all of Under Armour’s Class B shares, which carry ten votes each and give him majority voting control of the company. Reza Taleghani is Chief Financial Officer and Mohamed El-Erian chairs the board. The company trades on the New York Stock Exchange under two tickers — UAA for Class A shares and UA for non-voting Class C shares — and, unusually for a large public company, is incorporated in its home state of Maryland rather than Delaware. You can look up the registered entity through the state registry; our Maryland business search guide explains how. Full details are in the company’s fiscal 2026 annual report filed with the SEC.
Key Office Locations
The Baltimore Peninsula campus is the only headquarters, and Under Armour owns it outright, but most of its facilities are elsewhere. The company runs two primary distribution centers, in Sparrows Point, Maryland and Mount Juliet, Tennessee, that together cover about 2.5 million square feet; a third center in Rialto, California was closed during fiscal 2026 as part of the restructuring. Each of the EMEA, Asia-Pacific and Latin America regions has its own leased regional headquarters, and international distribution hubs in Panama and Hong Kong serve markets without direct sales operations. Third-party logistics partners operate warehouses in Canada, Mexico, the United Kingdom, the Netherlands, Hong Kong and China, and the 443 retail stores are concentrated in the United States, China, Canada, Mexico, Thailand, the United Kingdom, South Korea, Malaysia, Singapore, Spain and Australia.
Dealing with Customer Complaints
Start with the standard channels: call 1-888-727-6687 or open a chat at help.underarmour.com, have your order number and dates ready, and keep a note of the agent’s name and any case number. If the front line cannot resolve it, put the complaint in writing to the corporate office at Under Armour, Inc., 101 Performance Drive, Baltimore, MD 21230 — a dated letter to headquarters creates a paper trail and is typically routed to an escalation team. Be specific about what you want (refund, replacement, a correction to your account) and give a deadline for a reply.
If that fails, you have two outside routes. For deceptive advertising, billing problems or a refund that never arrives, file a report with the Federal Trade Commission at ReportFraud.ftc.gov; the FTC does not resolve individual disputes, but reports feed its enforcement work. Because Under Armour is headquartered and incorporated in Maryland, the Maryland Attorney General’s Consumer Protection Division will mediate consumer complaints against the company, and your own state’s attorney general can do the same. For an unresolved money dispute, a Better Business Bureau complaint or small-claims court remains an option of last resort.
Summary
Under Armour’s headquarters now sits at 101 Performance Drive, Baltimore, MD 21230, in the Baltimore Peninsula, though nearly everything a customer needs happens through other channels: 1-888-727-6687 or live chat from 8 a.m. to midnight ET every day, text support during the day, and the Maryland Attorney General or the FTC when escalation is needed. Looking for another company’s corporate contacts? Browse our other headquarters guides.
Frequently Asked Questions
Where is Under Armour’s headquarters located?
Under Armour, Inc. is headquartered at 101 Performance Drive, Baltimore, MD 21230, United States, in the Baltimore Peninsula district of South Baltimore.
Did Under Armour move its headquarters?
Yes. In late 2024 Under Armour moved from its Tide Point campus at 1020 Hull Street in Locust Point to a new, company-owned headquarters at 101 Performance Drive in the Baltimore Peninsula. The company still owns the old Tide Point offices and is evaluating what to do with them.
What is Under Armour’s customer service phone number?
Call 1-888-727-6687 (1-888-7-ARMOUR), Monday to Sunday from 8 a.m. to midnight ET. Armour Access loyalty members can call 1-877-267-1894 during the same hours, and text support is available at +1 (833) 550-3938.
Who is the CEO of Under Armour?
Founder Kevin Plank is President and Chief Executive Officer. He returned to the CEO role in April 2024 after serving as Executive Chair, and he previously led the company from 1996 to 2019.
Who owns Under Armour?
Under Armour is a publicly traded company (NYSE: UAA and UA), but founder Kevin Plank holds all of its Class B shares, which carry ten votes each and give him majority voting control.
How do I contact the Under Armour corporate office?
Write to Under Armour, Inc., 101 Performance Drive, Baltimore, MD 21230-2080. The corporate office does not process returns or order issues — use the Help Center, chat or 1-888-727-6687 for those.